Hotel brand names can be a big part of the marketing of any type of hospitality ventures. One must either be purchased through a franchise license agreement or membership or created independently. A brand helps provide an identity and a sense of consistency. Creation of a brand is something which can be achieved, based on the brief of expectation and market environment study, all deliverables including brand identity manual.
Review of competitive brand environment both current and future in target markets.
Proposed brand positioning in relation to the competitive scenario.
Brand Vision statement which will be the call to action.
Brand Mission statement which is the road map to vision execution.
Brand pillars / profiling which form the foundation of the brand.
Brand name and logo.
Development road map location recommendations which will enable both pure hotel management contracts and investment positions.
Brand Manual preparation.
Brand SOP’s creation F&B Service / HK / Front Office / Security.
Brand Standardization (look / feel / positioning / recall / services / product).
Brand Job profiles.
Brand training programs , by cconducting soft skills and departmental trainings and there by implementing train the trainer program.
Brand Positioning – (Travel Trade Media-within Delhi, India).
Positioning Brand Hotels Network (GSA’s / Sales Offices).
Conducting Quarterly Brand Quality Operational Audits (streamling the efforts) as a part of an efficient Balance Score Card system.
Developing / standardizing effective MIS reporting system, for the whole group.
Suggestions viz. marketing & sales strategies.